10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks
Use these 10 proven psychological triggers to get customers to BUY MORE from YOU!
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Sales psychology is a secret weapon – yet most people fail to obtain it. Here are 10 of our best psychological “triggers” that you can use in your store today to increase sales and conversions.
Trigger #1: Incite Customers to Buy by Giving Them Something for Free
When you give a customer a freebie like a coupon, we trigger the social norm of reciprocity. When someone does something nice to us, we feel a strong obligation to return the favour.
Use personalized coupons that offer someone a unique discount. For Amazon sellers, include a coupon inside the customers packaging.
Trigger #2: Create Envy with Customer Reviews
Customer reviews help to create envy in your prospective customers.
If we see our neighbours benefiting from something, we become envious and want to receive this benefit too. And so that’s what positive product reviews do.
If you’ve got a Shopify store, include a review app like Stamped.io that asks customers to leave a review. For Amazon sellers, use Jump Send which also automatically emails your customers asking them to leave a review.
Trigger #3: Use Curiosity to Drive Traffic & Engagement
Curiosity should feel like an itch you NEED to scratch.
The spin-to-win coupon pop-up box is again a good example of this. And for Amazon sellers, a great way to add curiosity to your marketing strategy is to be creative with the review request email titles you use e.g. “I have a favour that I’d like to ask you?” instead of just asking for a review.
Trigger #4: Use Photos to Help Customers Visualize
If you run an online store, don’t just include the basic photos of a product against a white backdrop. Instead, look for photos that the supplier has provided showing it in a real-life context. And if the supplier doesn’t have these, consider buying a test product and taking your own photos. The same applies to if you sell on Amazon.
Trigger #5: Use Photos to Create Emotions in Customers
If you run an online store, be sure to include pictures of people using the product and – more importantly – ENJOYING themselves using it too!
Trigger #6: Use Price Anchoring to Push Prices Higher
Price anchoring is when you place two products with different prices side-by-side, and it’s most effective when there are at least 3 pricing tiers. Most people pick the middle-price product. It looks cheap compared to the expensive option, but people will assume it’s higher quality than the cheap option. It’s the comfortable compromise.
Trigger #7: Include Product Pictures with Human Faces
Similar to trigger #6, this trigger uses humans – particularly the face – as a way of increasing sales conversions. Consider purchasing a test product and taking your own photo with the item.
Trigger #8: Pain Is More Motivating Than Pleasure
Pain is a stronger motivator than pleasure. In your product descriptions, emphasize how your product can remove a pain point that a prospective customer is experiencing (and wants to get rid of).
Trigger #9: Create a Common Enemy
Essentially, this is creating an “Us vs. Them” attitude against a competitor you have. Look at your market or niche you are selling in: Who is your common enemy? Identify who they are and position your product against them.
Trigger #10: Phrase Your Prices as Low
When you emphasize how low your prices are using words like “only” and “just”, conversions and sales always increase. When you’re phrasing your pricing in marketing materials, don’t be afraid to verbally minimize the price e.g. “It costs just $9.”
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