10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks

Use these 10 proven psychological triggers to get customers to BUY MORE from YOU!
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Learn 10 psychological customers to make customers buy more items from you!

Sales psychology is a secret weapon – yet most people fail to obtain it. Here are 10 of our best psychological “triggers” that you can use in your store today to increase sales and conversions.

Trigger #1: Incite Customers to Buy by Giving Them Something for Free

When you give a customer a freebie like a coupon, we trigger the social norm of reciprocity. When someone does something nice to us, we feel a strong obligation to return the favour.

Use personalized coupons that offer someone a unique discount. For Amazon sellers, include a coupon inside the customers packaging.

Trigger #2: Create Envy with Customer Reviews

Customer reviews help to create envy in your prospective customers.

If we see our neighbours benefiting from something, we become envious and want to receive this benefit too. And so that’s what positive product reviews do.

If you’ve got a Shopify store, include a review app like that asks customers to leave a review. For Amazon sellers, use Jump Send which also automatically emails your customers asking them to leave a review.

Trigger #3: Use Curiosity to Drive Traffic & Engagement

Curiosity should feel like an itch you NEED to scratch.

The spin-to-win coupon pop-up box is again a good example of this. And for Amazon sellers, a great way to add curiosity to your marketing strategy is to be creative with the review request email titles you use e.g. “I have a favour that I’d like to ask you?” instead of just asking for a review.

Trigger #4: Use Photos to Help Customers Visualize

If you run an online store, don’t just include the basic photos of a product against a white backdrop. Instead, look for photos that the supplier has provided showing it in a real-life context. And if the supplier doesn’t have these, consider buying a test product and taking your own photos. The same applies to if you sell on Amazon.

Trigger #5: Use Photos to Create Emotions in Customers

If you run an online store, be sure to include pictures of people using the product and – more importantly – ENJOYING themselves using it too!

Trigger #6: Use Price Anchoring to Push Prices Higher

Price anchoring is when you place two products with different prices side-by-side, and it’s most effective when there are at least 3 pricing tiers. Most people pick the middle-price product. It looks cheap compared to the expensive option, but people will assume it’s higher quality than the cheap option. It’s the comfortable compromise.

Trigger #7: Include Product Pictures with Human Faces

Similar to trigger #6, this trigger uses humans – particularly the face – as a way of increasing sales conversions. Consider purchasing a test product and taking your own photo with the item.

Trigger #8: Pain Is More Motivating Than Pleasure

Pain is a stronger motivator than pleasure. In your product descriptions, emphasize how your product can remove a pain point that a prospective customer is experiencing (and wants to get rid of).

Trigger #9: Create a Common Enemy

Essentially, this is creating an “Us vs. Them” attitude against a competitor you have. Look at your market or niche you are selling in: Who is your common enemy? Identify who they are and position your product against them.

Trigger #10: Phrase Your Prices as Low

When you emphasize how low your prices are using words like “only” and “just”, conversions and sales always increase. When you’re phrasing your pricing in marketing materials, don’t be afraid to verbally minimize the price e.g. “It costs just $9.”

#Psychological #Triggers #PEOPLE #BUY #Increase #Conversions #Sales #Tricks

Some Toughts (32)

  1. Avatar
    added on 13 Nov, 2018

    What was your favourite sales psychology hack? (update: arrived in Singapore and loving it!)

  2. Avatar
    added on 4 Aug, 2020

    You are capitalistic genius. It couldn't be me!! To be able to do this morally to other humans and live with myself after all of the negative consequences drop shipping causes on minorities and destruction to the environment, but your success is astounding!

  3. Avatar
    added on 6 Aug, 2020

    Thank you 🙌

  4. Avatar
    added on 7 Aug, 2020

    I fall in love with you in just an hour. Super Girl! Just limited edition.

  5. Avatar
    added on 8 Aug, 2020

    13:05 Stip by stip button

  6. Avatar
    added on 13 Aug, 2020

    Very useful. Thank you

  7. Avatar
    added on 14 Aug, 2020

    Nice tips. Thank you very much. Please may I know how you do your animations?

  8. Avatar
    added on 14 Aug, 2020

    I watch these videos as if they were episodes to a show on Netflix! Thank you for your content

  9. Avatar
    added on 14 Aug, 2020

    Getting the right product in front of right targeted leads is the most crucial part of your sales and revenue growth. Thanks your effort for this video elaborating the unique pschology of buyer to consider, I appreciate it ❤️.

  10. Avatar
    added on 16 Aug, 2020

    Great one Sarah! I have one question and pretty simple too: how does one open a digital store to sell this stuff? I am so interested but confused as to how to get started.

  11. Avatar
    added on 16 Aug, 2020

    LOL so that's why all your video thumbnails have your face on them! 😁

  12. Avatar
    added on 19 Aug, 2020

    Could you do a review on Adrian Morrison?

  13. Avatar
    added on 20 Aug, 2020


  14. Avatar
    added on 21 Aug, 2020

    I think the 100 day mattress thing is actually the endowment effect not reciprocity

  15. Avatar
    added on 22 Aug, 2020

    Ahaha was the kid me? I've been saying we need alien contact so damn badly to get over border bickering and me vs. you politics

  16. Avatar
    added on 28 Aug, 2020

    Very valuable information. You are a gift to this community

  17. Avatar
    added on 2 Sep, 2020

    Thankyou … I just wont to share my first sale … I made my first $500

  18. Avatar
    added on 3 Sep, 2020

    Whoa men don’t have a chance in the dating scene against this woman

  19. Avatar
    added on 3 Sep, 2020

    Dude that face fact is exactly why I'm watching this video and not one of those speed-draw videos on selling. Lol

  20. Avatar
    added on 4 Sep, 2020

    Everyone watching from Germany : some points don’t work in the Germany market like the spinning wheel. It is too scammy for Germany.

  21. Avatar
    added on 6 Sep, 2020

    use a countdown timer, time scarcity

  22. Avatar
    added on 6 Sep, 2020

    8:39… also, this chick a magician

  23. Avatar
    added on 7 Sep, 2020

    I would pay to watch this video. Thank You <3 <3

  24. Avatar
    added on 7 Sep, 2020

    I don't like some of these… Using customers' conscience to make them buy something that they might not even want is not something I'd feel proud of.

  25. Avatar
    added on 8 Sep, 2020

    the way you tell the information is incredible your confidence , face expression awesome "Thank you "

  26. Avatar
    added on 8 Sep, 2020


  27. Avatar
    added on 9 Sep, 2020

    It’s a Fruit ????

    This is why Ron Popeil was so successful. Ron could sell you anything.

    “Set it and forget it”

    That oven that could feed a 27 member Amish family.

  28. Avatar
    added on 16 Sep, 2020


  29. Avatar
    added on 17 Sep, 2020

    very insightful and full of good advice to all of us would be sales people

  30. Avatar
    added on 17 Sep, 2020

    Great video. Thanks.

  31. Avatar
    added on 17 Sep, 2020

    I feel like paying you for delivering this knowledge on a silver platter!!Not only did I learn a lot but I also realised how effective these tactics are!!

  32. Avatar
    added on 23 Sep, 2020

    what do you use to animate your videos? 🙂

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