EP#007 – Kathy Rhodes – Strategy and Psychology in Marketing – NOT The Rob Bell Podcast – 4K
Kathy Rhodes has forged her career in marketing, crossing several key industries including not for profits, agency world, and finance sector. This breadth of experience has allowed her a unique perspective and deep understanding of what can make or break marketing.
Her focus on strategic development and thorough understanding of social psychology provides some powerful tools.
We discuss so much around the ethics of good marketing, how important understanding social psychology is for marketers, and how so much marketing is devised upside down. We also chat about seeking advice from others, and the importance of ongoing professional development with events such as SXSW and Australia’s Pause Fest where Kathy provided a keynote.
Kathy Rhodes –
Thought Alchemists –
Thought Alchemists on Instagram –
NOT The Rob Bell Podcast
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