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Psychology of the "Sunk Cost Effect"



SLS 20 Final Project by Marco Torres

Studies:

Arkes, H. R., Blumer, C. (1985). The Psychology of Sunk Cost. Organizational Behavior and Human Decision Processes, 35, 124-140.

Haller, A. Schwabe, L. (2014). Sunk costs in the human brain. NeuroImage.

Schott, J. P., Scherer, L. D., Lambert, A. J. (2011). Casualties of war and sunk costs: Implications for attitude change and persuasion. Journal of Experimental Psychology, 47, 1134-1145.

Shubik, M. (1971). The Dollar Auction Game: A Paradox in Noncooperative Behavior and Escalation. The Journal of Conflict Resolution, 15(1), 109-111. 10.1177%2F002200277101500111

Zeng J., Zhang, Q., Chen, C., Yu, R. Gong, Q. (2013). An fMRI study on sunk cost effect. Brain Research, 1519, 63-70.

#Psychology #quotSunk #Cost #Effectquot

Some Toughts (3)

  1. Avatar
    added on 3 Jul, 2014
    Reply

    I really enjoyed that Marco, thanks. Short and pithy with some good drawings!!

  2. Avatar
    added on 1 Nov, 2014
    Reply

    excellent –  very enjoyable – thanks

  3. Avatar
    added on 13 Feb, 2016
    Reply

    Hi Marco! I love this video!

    I even put it up on my site:
    antisocial.suspectsociety.org/favour

    Cheers!

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