Psychology of the "Sunk Cost Effect"

SLS 20 Final Project by Marco Torres


Arkes, H. R., Blumer, C. (1985). The Psychology of Sunk Cost. Organizational Behavior and Human Decision Processes, 35, 124-140.

Haller, A. Schwabe, L. (2014). Sunk costs in the human brain. NeuroImage.

Schott, J. P., Scherer, L. D., Lambert, A. J. (2011). Casualties of war and sunk costs: Implications for attitude change and persuasion. Journal of Experimental Psychology, 47, 1134-1145.

Shubik, M. (1971). The Dollar Auction Game: A Paradox in Noncooperative Behavior and Escalation. The Journal of Conflict Resolution, 15(1), 109-111. 10.1177%2F002200277101500111

Zeng J., Zhang, Q., Chen, C., Yu, R. Gong, Q. (2013). An fMRI study on sunk cost effect. Brain Research, 1519, 63-70.

#Psychology #quotSunk #Cost #Effectquot

Some Toughts (3)

  1. Avatar
    added on 3 Jul, 2014

    I really enjoyed that Marco, thanks. Short and pithy with some good drawings!!

  2. Avatar
    added on 1 Nov, 2014

    excellent –  very enjoyable – thanks

  3. Avatar
    added on 13 Feb, 2016

    Hi Marco! I love this video!

    I even put it up on my site:


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