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Save the Troy Library "Adventures In Reverse Psychology"



The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city’s residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign. Yard signs began appearing that read: “Vote to Close Troy Library on August 2nd – Book Burning Party on August 5th.” No one wants to be a part of a town that burns books, and the outraged citizens of Troy pushed back against the “idiotic book burners” and ultimately supported the tax increase, thus ensuring the library’s survival.

#Save #Troy #Library #quotAdventures #Reverse #Psychologyquot

Some Toughts (43)

  1. Avatar
    added on 22 Aug, 2013
    Reply

    That's an incredibly ignorant comment if I must say so myself.
    I believe the Tea Party's main platform is 'taxed enough already'. So you're FOR rampant, unfettered gov't spending then?
    Yes, I'm sure that'll pay off the national debt. The debt that's encroaching on 20 trillion, yes lets just further spend ourselves in to oblivion. Sounds like a sound solution…

  2. Avatar
    added on 9 Sep, 2013
    Reply

    Illumirage = typical ignorant Tea Partier.

    You can be FOR fair taxes and smart spending but be AGAINST "unfettered" govt. spending. If your mind can grasp nuance.

    You're worried about the debt? Then slash defense spending and raise taxes on the wealthy. I notice that the Tea Party not only does neither, it supports MORE defense spending and MORE tax cuts for the rich. Come back when you understand basic math and federal budgets.

  3. Avatar
    added on 9 Sep, 2013
    Reply

    What this dimwit M Dontigney is forgetting (or is too ignorant to comprehend) is that you still benefited from govt. services.

    That giant military of ours that keeps us safe….you didn't "benefit" from that?
    How about having safe drinking water. Food inspections (you grow ALL of your own food?). Police and fire department in case you need them.

    It's not only EASY to dismantle your idiocy, it's fun as well.

  4. Avatar
    added on 9 Sep, 2013
    Reply

    Manhunter86 = typical ignorant OWS supporter.
    But you aren't for fair taxes and 'smart spending'. No, what you're fighting for is wealth redistribution. Handouts for those unwilling to work and would rather stay on the dole. And damn-near scamming the rich out of money they legitimately earned.
    People like you are [part of] why this country is going down the shitter faster than you can say 'Barry O'. People like him too.

  5. Avatar
    added on 10 Sep, 2013
    Reply

    Seing as the Tea Party defines ignorance, and OWS was completely right in its criticism of Wall St. and big business, I keep looking really good compared to you.

    And hint to the moron Illumirage, when you massive tax cuts for the rich and corporations, you are re-distributing wealth. Only you're doing it upwards, and screwing over the Bottom 99%.

    You're clearly the one ruining this country with your serf mentality. I love how bad your posts make you look.

  6. Avatar
    added on 11 Sep, 2013
    Reply

    Yeah except they don't read books for a living…

  7. Avatar
    added on 30 Sep, 2013
    Reply

    Bragging about deceiving the community you serve is NOT the business of a public library. The other side were talking taxes, and by your own words, voting yes would raise taxes. They didn't lie. Why didn't your campaign say and prove that the library benefits the community too much to close? Don't you believe it? There was no threat of book burning, yet you mislead the community. You decided to fear monger. That is what the politicians do and their parties. The ends DO NOT justify the means!

  8. Avatar
    added on 7 Nov, 2013
    Reply

    I don't know how it is in Troy, Michigan… but here in California the schools already get billions of dollars in funding.

    On top of that they've convinced prior generations of home owners to pay property tax to also help the schools. Which pretty much makes home owners renters on their own land. Then they say they're going to take a percentage of the property taxes and fix the roads which never get fixed. Also, schools get a huge percentage that equals millions of dollars from lottery winners every year. The unions and those that profit run tons of ads saying how much the schools need more money and teachers don't get paid enough. So really paying more taxes isn't always the answer especially when the funds get "misappropriated" as they would say.

  9. Avatar
    added on 7 Nov, 2013
    Reply

    Why pay more taxes when they just could of got a federal fund to pay for it, so you see, it is about paying more taxes and they used reverse psychology to accomplish it.

  10. Avatar
    added on 7 Nov, 2013
    Reply

    It says "Leo Burnett Worldwide"

    Leo Burnett was essential in Proctor & Gamble and Philip Morris marketing campaigns and you're proud of that?

  11. Avatar
    added on 10 Nov, 2013
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    Poe's law is the only way to effectively fight the Tea Party. Madness has no defense against more Madness that the public objectively hates more than paying for anything.

  12. Avatar
    added on 10 Nov, 2013
    Reply

    This is how you have to do it. The tea party is full of nihilistic mouth breathers and this is the only way to deal with them.  Of course in a truly good society such mouthbreathers would not have to be dealt with.

  13. Avatar
    added on 10 Nov, 2013
    Reply

    Troll for victory!

  14. Avatar
    added on 19 Jan, 2014
    Reply

    Libraries are good things, but it's a shame that this huge ad agency chose to sacrifice its professional ethics to save one.  Opposing library funding is not the same as book burning, and shame on Leo Burnett for deliberately misleading the public to believe otherwise. The end does not justify the means!

  15. Avatar
    added on 22 Apr, 2014
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    We need to figure something out like this for climate change.

  16. Avatar
    added on 24 Apr, 2014
    Reply

    Brilliant…

  17. Avatar
    added on 2 Aug, 2014
    Reply

    Kudos to all involved

  18. Avatar
    added on 2 Aug, 2014
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    A .70% tax increase? That's so minuscule. Who would really care? For every $100 you would spend, the tax would be… $0.70…

  19. Avatar
    added on 3 Aug, 2014
    Reply

    175 thumbs down from tea baggers.

  20. Avatar
    added on 4 Aug, 2014
    Reply

    So because these people are hate filled bigots (not the TEA Party folks) you decided to use your bigotry in a campaign trying to associate that voting against a useless tax raise is equal to burning books. There are many places where money could be cut so the taxes would not have to be raised. There is stupid, and then there are progressives.

  21. Avatar
    added on 4 Aug, 2014
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    Tea Party punk'd.

  22. Avatar
    added on 9 Jan, 2015
    Reply

    Just to set the record straight: Troy Public Library did NOT do this book-burning campaign. A few individuals at nearby ad agency Leo Burnett were behind it — they created and ran the whole campaign without ever telling anyone at the library, and without getting the library's permission. Nobody knew who was behind the "book-burning party" until after the vote was over. 
    I did some digging and published the real story about what happened in Marketing Library Services newsletter. Read it at  http://www.infotoday.com/mls/jul14/Hendrickson–Troy-PLs-Battle-for-Survival.shtml

  23. Avatar
    added on 30 Jul, 2015
    Reply

    brilliant! awesome! this is what the right does to us all the time with their freedom to work crap and other lies. good for you!!!!

  24. Avatar
    added on 31 Jul, 2015
    Reply

    Propaganda is a powerful mind controller for good or bad.

  25. Avatar
    added on 1 Aug, 2015
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    Pure Genius!

  26. Avatar
    added on 2 Aug, 2015
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    So the moral of the story here is that the Book Burning Party organizers are the good guys… Moral high ground isn't what it once was.

  27. Avatar
    added on 3 Aug, 2015
    Reply

    Best story ever!

  28. Avatar
    added on 3 Aug, 2015
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    I'm just surprised that the Large city of Troy, can't afford libraries.. wow… but a great video.. good job

  29. Avatar
    added on 4 Aug, 2015
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    Yeah but did you guys have the party?

  30. Avatar
    added on 4 Aug, 2015
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    I feel conflicted, the Troy public library is a little extravagant and rents Blue Rays, DVDs, Xbox and PS4 games for free, but at the same time making all those whiny rich bitches pay and extra 0.7% on their McMansions seems like its own reward…

  31. Avatar
    added on 4 Aug, 2015
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    Old senile Teabagger: "We only need one book, the bible and everybody should be home schooled so the Koch brothers can have another tax cut!"

  32. Avatar
    added on 4 Aug, 2015
    Reply

    This is a fabulous illustration for my sermon on 8/16. May I show it in church?

  33. Avatar
    added on 5 Aug, 2015
    Reply

    BRILLIANT ! Way to change the conversation back to what really was important.

  34. Avatar
    added on 11 Aug, 2015
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    I would never vote to burn books. But not all taxes are justified. And what happens in a few years. Another tax increase?  This isn't about taxes, this is  about something that is fundamental. Sound financial management.

  35. Avatar
    added on 13 Sep, 2015
    Reply

    Maybe stop spending money on enforcing victimless crime laws? And while you're at it, maybe stop excusing extortion by first monopolizing services?

  36. Avatar
    added on 29 Oct, 2015
    Reply

    Why couldn't these bleeding heart liberals ask the politicians to take a pay cut to fund the library?  Makes logical sense.

  37. Avatar
    added on 30 Nov, 2015
    Reply

    That's pretty terrible, really. Playing on emotions and the rather absurd idea that cutting funding to a library is the same as books to increase taxes…
    Why not just cut taxes from another section, if it mattered so much? Why mislead people rather than explain what the library does and why people need pay more to help fund it?

    Personally, I think that in this day and age of the internet, libraries are really rather outdated. Most people get their books online onto tablets or laptops or similar devises. Books in general are falling out of style, as well, as more folk move towards videos to learn things such as science, math, biology, physics, and history. Things once learned either in a classroom or a book. Even how-to guides for things like car repair, or electrics, are available online as a video. Being able to see the step-by-step process helps people figure it out a great deal, and if they are stuck, they can easily ask an expert for help.

    If anything, I'd say turn libraries into what they're becoming most the time now anyway: Computer labs. Places where folk can come in, use a few odd programs like Microsoft Office, Word, or Excel, watch tutorials, catch up on the latest news, and so forth. Would require less space, in any case. Might lose out on the potential profit from late fees and such, but there's other places you can bring in that income using this method. Perhaps charge by hour, for use of the computer, for instance. Might even help make the whole thing a bit more self-sustained.

  38. Avatar
    added on 23 Aug, 2016
    Reply

    I live in Troy mi and I never knew about the book burning thing

  39. Avatar
    added on 22 Sep, 2017
    Reply

    This book burning never happened but the vote did. I live in Troy

  40. Avatar
    added on 31 Jul, 2018
    Reply

    This campaign may have brought about the right result. I don't live in Troy and I haven't taken a look at how much the city spends and what the other expenditures are. And I don't know how much the library spends vs. what needs to be spent. But right result or not, this tactic represents much of what is wrong in politics. This attitude would make Machiavelli proud. Dishonesty and misdirection were used to avoid debate. Other options for keeping the library open were probably not explored as a result of this ad campaign. We can't and shouldn't shift everything in this country to "agree with me or you're a Nazi." But that is precisely what we're doing.

  41. Avatar
    added on 8 Dec, 2018
    Reply

    I like it…

  42. Avatar
    added on 25 Jun, 2019
    Reply

    Absolutely brilliant!

  43. Avatar
    added on 17 Apr, 2020
    Reply

    every time i see this video, it pisses me off. i work at the library and worked there during this time. leo burnett takes credit for helping to keep the library open with this video, but that is not true. all this video did was confuse the public, and demoralize the staff. despite the video, we were able to win our millage. i wish leo burnett would quit passing this off as something that helped the library. all this video did was help this company win an award. self serving to the nth degree.

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