The Psychological Tricks Keeping You Online

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We take a look at persuasive design – and how good design persuades you every single day. When it comes to technology this can have some pretty big impacts of keeping us hooked to our devices. Should navigating this be your responsibility? Or should we call for more ethical design?


We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we’ll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.

Thank you to Jaron Lanier and Nir Eyal for lending their expertise to this episode.

If you’re after further reading, check out Jaron Lanier’s Ten Arguments for Deleting Your Social Media Accounts Right Now:
And Hooked by Nir Eyal:

Videos worth a watch:
BJ Fogg, Tiny surprises for happiness and health
Facebook Founder Warns of Social Media Addiction

This mini-series was created by:
Vanessa Hill – Director, Presenter, Co-Producer
Margie Bryant – Producer
Aline Jacques – Post Producer
Bahar Gholipour – Associate Producer
Dominique Taylor – Editor
Stephen Boyle – Legal and Business Affairs
James Hutson – Animator
Field Producers – Bahar Gholipour, Georgia Quinn, Mehrnaz Farahmand
Crew – Finn Boyle-Moore, Jacques Lang, Tim Oxford, Trace Dominquez, Alex Rapine, Andy Kulikowski, Angelina Bruno
John Hresc – Sound Mix
Andrew Arbuthnot – Investment Manager, Screen Australia
Adam Dylewski – Programming Director, PBS Digital Studios

#Psychological #Tricks #Keeping #Online

Some Toughts (25)

  1. Avatar
    added on 23 Nov, 2018

    tl;dw it’s a good idea to turn off auto play on YouTube, limit notifications to what you really care about, and even bundle apps that are not essential tools (like maps or messages) and move them to the second page of your phone screen. I installed an app called Moment and it was surprising — I knew I spent a good amount of time on my phone, but some days I was spending 4 hours on apps that aren’t really necessary. That’s a LOT of my attention.

    So, if good design nudges your behaviour every single day — in the case of technology, should companies tell you what those design tricks are? Should design be more ethical? Or is it your responsibility to navigate?

  2. Avatar
    added on 2 Dec, 2018

    Your videos and this series are just fabulous. Thanks for helping us to understand the social media strategies and specially Facebook 🙂 👏😀😀

  3. Avatar
    added on 4 Dec, 2018

    i couldn't agree more with the "limit notifications" and "turn off autoplay" options.
    The rest I also agree with, but those two messages should be standard guidelines at any elementary school and with parenting.

  4. Avatar
    added on 4 Dec, 2018

    I logged out of my instagram account 4 days ago and they've already sent me two emails trying to get me to come back… I was pretty shocked!

  5. Avatar
    added on 5 Dec, 2018

    I deactivated Facebook about 5 days ago indefinitely, and this video made me chuckle.
    Took me a while to understand what is happening, and I am a software engineer working with algorithms.

    I was posting 10 things each day, spending at least 2-3 hours a day on social media.

    At least remove the most toxic ones, Twitter, Reddit and Youtube are left.

  6. Avatar
    added on 6 Dec, 2018

    That soundfilter at 5:05 was highly unnessecary. For a moment you got me worring that my headphones were done for.

  7. Avatar
    added on 7 Dec, 2018

    The mindless masses. people have no direction and tsocial media provides a means to fill the void. People use to be consumed at just survival. We also have no sense of community ans socislp media fulfills that void too. It is simple. Let loose mor sabertooth tigers……..

  8. Avatar
    added on 7 Dec, 2018

    There's actually a movement to move back to dumb phones recently, probably for reasons discussed here.

  9. Avatar
    added on 9 Dec, 2018

    I turn off all my notifications for most apps. But guess what… Facebook doesn't allow you to turn off your notifications permanently. No, no, no. They will reactivate in 8 hours automatically. Because of this I have to put my entire phone on silent, and potentially miss important calls.

  10. Avatar
    added on 15 Dec, 2018

    I got a facebook and use it for about two or three minute before it bored me. I don't get what is so addicting about it.

  11. Avatar
    added on 16 Dec, 2018

    Notifications annoy me. It's an almost OCD response in that anything with a red notification needs to be removed. I always turn off push notifications on apps that allow me to. It's the least helpful feature on smart phones for me.

  12. Avatar
    added on 16 Dec, 2018

    Ending with FindShadow was a cunning psychological trick that I'm happy to say worked marvelously.

  13. Avatar
    added on 22 Dec, 2018

    I turned off notifications for social media and emails a while ago and it helps. However when I do get around to looking (too often!) I still end up falling down the thumb scroll rabbit hole 🙁

  14. Avatar
    added on 8 Jan, 2019

    honestly sometimes theres literally nothing to watch on youtube but i just keep fucking scrolling and refreshing without any goal

  15. Avatar
    added on 27 Jan, 2019

    I had this in the background while doing other stuff, promptly noticed the irony and I'll continue with the next episode later

  16. Avatar
    added on 28 Jan, 2019

    just great information from credible sources, thank you so much for spreading it to the masses! quick sub.

  17. Avatar
    added on 29 Jan, 2019

    Thank you so much for this series!

  18. Avatar
    added on 11 Feb, 2019

    Muchas gracias 🙂 soy adicta, tratando de dejar el teléfono. Tos vídeos me ayudan bastante.

  19. Avatar
    added on 12 Feb, 2019

    Great video, great message!

  20. Avatar
    added on 4 Apr, 2019

    Interesting thanks. I also recommend using a non smart phone!

  21. Avatar
    added on 17 Apr, 2019

    YouTube rabbit hole is very real. Especially when I was younger.

  22. Avatar
    added on 24 Jul, 2019

    I like how the hand was brown you racist fucks

  23. Avatar
    added on 6 Feb, 2020

    this is why i deleted my facebook.

  24. Avatar
    added on 9 Feb, 2020

    The social media and entertainment industry would like to have you program to consume, consume, and enslave you = a brainwashing machine—and the monkey press the button

  25. Avatar
    added on 30 Mar, 2020

    By commenting or giving a thumbs up, you just agreed to be blocked by most large corporations using psychoanalytic companies. 🤔

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