The psychology of culture | Fernando Lanzer | TEDxAUBG

Fernando LanzerBrazilian, having lived in the United States and currently based in the Netherlands; Fernando Lanzer has a reputation for “telling it like it is” using humor. He has two published books: “ Take Off Your Glasses”, in English and “Crossing Cultures Without Getting Run Over”, in Portuguese. Fernando Lanzer makes use of his experience of 28 years as an executive ABN AMRO and 12 years as a consultant in over 40 countries to speak about leadership and managing across cultures. He is a former chair of the Supervisory Group of AIESEC International.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

#psychology #culture #Fernando #Lanzer #TEDxAUBG

Some Toughts (17)

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    added on 4 Feb, 2017

    Great analysis! It helped me to understand a little where I'm working now! Thank you! =)

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    added on 8 May, 2017

    Great talk! Ring out that mic, A1

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    added on 5 Jun, 2017

    it was good. I've decided to learn more about other cultures to expand my relationship with people as much as i can. i wish everybody lives in peace.💚💛💜

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    added on 23 Jun, 2017

    4:42 i just jizzed

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    Who came up with these 5 dilemmas? Prof Hoffstedder or Fernando Lanzer? If the former, than this is just recap of someone else's 5 spectrums, no? Not sure where the orginal thought comes in. But maybe I'm missing a detail …

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    only 1/10th of the presentation time was dedicated to what to do with all this information. A suggestion would be that this wonderful information be married with "so what" suggestions for each point raised instead of waiting to do it all at the end.

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    added on 16 Jan, 2018

    all cultures are different. Those differences yield the successes and failures of the people in those cultures. Yes some cultures are better then others and some are extremely better then others for those who belong to them. Does japanese culture serve the Japanese better then Jamaican. or Haitian culture serves those people's? of course it does. if Jamaican culture took on some themes from japanese culture like getting married and having children with only your partner? obviously. or the Japanese idea of criminal activity bringing shame on your whole family? of course. or their work ethic or their drive in STEM FIELDS. etc etc yes almost all of jaicas ills would almost dissappear by carrying more cultural ideas closer to the Japanese.

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    added on 29 Jun, 2018

    Straight stole, my Philosophy, my resurrection of Words, my Topics, my Magic, That God gives me, how much did you get paid for speaking??
    You will pay.

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    added on 27 Jul, 2018

    This is Sociology

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    added on 6 Nov, 2018

    Very fair analysis. The most important part of this analysis is that when we look at the problems in the society, we do not have to look at anything but the values which are supporting the culture. Change the values and you get the solution. Changing values in the adults is a difficult task but if some reformer is looking at the long-term solution, this is the one. Societies in which corruption is rampant must look at the power distance between different strata of society, reduce it and you will find people themselves getting hold of corrupt people.

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    added on 30 May, 2019

    This is fantastic. I’ve never read about the three categories you mentioned st the end there (contest, network, pyramid). They make so much sense and need to be thoroughly considered in western workplaces where multiculturalism is high. It assists employees’ relationships with their coworkers and managers relationships with all stakeholders.

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    added on 5 Sep, 2019

    Petri sent med here 😀

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    added on 17 Feb, 2020

    Very Helpful! Despite to quality of the audio

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    added on 18 Apr, 2020

    Great, Fernando!!! Always precise on your explanations and analysis. Pictures from your great book Leading Across Cultures in Practice!

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    added on 17 Jun, 2020

    Parabéns ao meu conterrâneo pelos excelentes trabalho e exposição.

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    added on 9 Jul, 2020

    he's really gud. learn a lot.

  17. Avatar
    added on 14 Sep, 2020

    So wrong

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